Tech Valley Pakistan is a leading social enterprise dedicated to equipping organizations, institutes, governments, and communities with the tools they need to thrive in the digital age. As a Google for Education, Google Workspace, and Google Cloud Partner in Pakistan, we work closely with the education sector to transform teaching and learning practices. Through innovative solutions, expert guidance, and strategic partnerships, we empower individuals and foster a culture of progress.
Job Description:
Tech Valley Pakistan is seeking a dynamic and results-oriented Marketing Manager to join our team. The Marketing Manager will be responsible for creating marketing and outreach campaigns, copy-writing, executing social media campaigns, building the narrative of projects, creating promotional materials, and writing press releases while ensuring they are SEO optimized.
Responsibilities:
- Develop and execute comprehensive marketing and outreach campaigns to promote Tech Valley Pakistan’s products, services, and initiatives.
- Create engaging and compelling copy for various marketing materials, including website content, blog posts, social media posts, email newsletters, and promotional materials.
- Manage and execute social media campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Develop the narrative for projects and initiatives, ensuring consistency and alignment with Tech Valley Pakistan’s mission and values.
- Create promotional materials, including brochures, flyers, presentations, and videos, to support marketing and outreach efforts.
- Write press releases and pitch stories to media outlets, bloggers, and influencers to generate coverage and increase visibility.
- Monitor and analyze the performance of marketing campaigns and initiatives, including website traffic, social media engagement, and conversion rates, and make recommendations for optimization.
- Stay up-to-date with industry trends and best practices in marketing, digital media, and SEO, and incorporate them into strategies and campaigns.
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in marketing, communications, or related field, preferably in the technology sector.
- Excellent written and verbal communication skills, with a strong attention to detail.
- Proficiency in copywriting, content creation, and storytelling.
- Experience executing social media campaigns across various platforms.
- Knowledge of SEO best practices and experience optimizing content for search engines.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines effectively.
- Proficiency in Google Workspace Suite and experience with Canva is a plus.
